How to Go Viral on TikTok
Jo Larsen
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It’s no wonder that people are looking for how to go viral on TikTok. TikTok is one of the most popular social media platforms out there with over 800 million active users.

In 2019, TikTok quickly rose to become one of the most popular of other social media platforms. The app allows users to create and share short videos set to music or other audio.

The app is also known for its creative and comedic videos that range from dance challenges, goofy dog vids, trending cooking videos to DIY tutorials. With its user-friendly interface and engaging content, it’s no wonder that TikTok has become so popular.

While anyone can create a video on TikTok, going viral is a whole different story. How do you make your videos stand out from the rest? Read on to find out how to make your TikToks go viral. We’ll explore some tips and tricks on how to make your TikToks really stand out.

How many views is viral on TikTok?

Experts say that a TikTok video needs to have at least 1 million views to be considered viral. Others say that a TikTok video can be considered viral if it gets a lot of engagement, even if it doesn’t have 1 million views.

If you amass one million views on your video, it is considered to be of medium virality (which will garner you new followers and up your status on the app). If you get five million views in a three-to-seven day period, however, you will become an official TikTok star and sensation.

These videos often feature creative or funny content, or they show something that TikTok users haven’t seen before. Some TikTok videos go viral simply because they’re able to capture the zeitgeist of the moment perfectly. Regardless of the reason, TikToks that go viral are sure to make a lasting impression on the app’s users.

How to go viral on TikTok?

There are many factors that can contribute to a TikTok video going viral, such as the number of likes, comments, and shares. But there are also some things that you can do to increase your chances of going viral.

Here are some tips on how to create videos to go viral:

1. Plan and Execute Your Idea 

Before you start filming your TikTok, it’s important to have a clear plan for what you want your video to be about. Once you have an idea, think about how you can execute it in an engaging and creative way.

Keep in mind that on TikTok, the video length is usually only 15-60 seconds long, so you’ll need to be able to get your point across quickly and effectively. Brainstorming with friends or other TikTok creators can help you bouncing ideas off of each other until you zero in on the perfect concept for your viral video. 

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2. Start your TikTok video out strong

Tiktok is one of the most fast-paced social media channels where you must grab people’s attention as soon as possible before they swipe to another video. With so many TikTok videos on the market, how can you make sure yours stands out?

The answer is simple: start your video out strong. A strong beginning will grab the viewer’s attention and make them want to keep watching. So how can you make sure that your TikTok video has a strong start?

First, choose an interesting or unexpected opening scene. This could be something as simple as starting with a close-up of your face instead of a wide shot of your surroundings.

Second, use creative effects to add interest to your opening scene. You could try using a filter, playing with the speed of your video, or adding text or graphics.

By starting your TikTok video out strong, you’ll grab the viewer’s attention and ensure that they keep watching until the very end and is key for how to go viral on TikTok.

3. Choose the Right Music 

Music is a vital part of TikTok videos, and it can be one of the most important factors in make your video go viral. The right song can set the tone for your video and make it more enjoyable for viewers. It can also make your video more likely to be shared.

TikTok has a built-in music library that you can use, or you can upload your own audio. Right now, the only audio options for businesses on TikTok are songs from their royalty-free library, other sounds that don’t require royalties, or user-created tracks. But there are some platforms out there that might let you use more widely known, commercially published songs in your videos.

If you’re using someone else’s music and not your own audio, make sure to get permission first. Otherwise, you could risk getting your video taken down.

4. Be Authentic 

TikToks that feel genuine and authentic are more likely to resonate with viewers and go viral. People can spot a fake a mile away, so don’t try to be someone you’re not.

Don’t try to copy someone else’s style or put on a persona that isn’t really you. Instead, focus on creating content that is true to who you are. Be yourself, be confident, and let your personality shine through in your videos.

Also, don’t be afraid to show some vulnerability – viewers will appreciate your honesty and will be more likely to relate to you. Users can spot inauthenticity from a mile away, and they’re more likely to engage with content that feels real and relatable.

Share your passions, tell your stories, share your gifts and be yourself on TikTok, and you’ll soon build a loyal following of engaged viewers.

5. Edit Your TikTok Video 

Once you’ve filmed your video, it’s important to spend some time editing it before posting. This is where you’ll use all the tools and add any graphics, captions, or effects that will take your video to the next level.

Editing your video on TikTok is easy and only takes a few minutes. The first thing you need to do is open the TikTok app and go to your profile page. On the left-hand side of the screen, you will see an edit button.

Once you click that, you can select the video you want to edit. From there, you can trim the video, add filters, and even add music. When you’re finished, just hit save and your TikTok video will be edited and ready to share with the world.

There are also several editing apps that you can use for this purpose; just experiment until you find one that works best for you.

Remember – the key is to keep it simple! Don’t overdo it with the effects or captions; a few well-placed elements will suffice. 

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6. Post at the Right Time 

When you post your video is just as important as what you post. The best time to post on TikTok will vary depending on your audience and what kind of content you’re posting. 

To maximize how to go viral on TikTok, post when most of your target audience is active on the app. For example, if you’re trying to reach a US audience, posts between 9pm and 10pm EST are more likely to be seen than those posted during the daytime hours.

If most of your followers are in a different time zone than you, try to post during times when they’re likely to be online. Additionally, pay attention to the times when TikTok is most active and try to post during those periods. 

Experiment with different posting times until you find the sweet spot for maximum engagement. Don’t feel like you need to stick to these exact times if they don’t work with your schedule. Just try to post when you know there will be a lot of people online and active on the app. 

Expert Tip: TikTok analytics show that the best times to post are 9 AM and 6 PM EST.

7. Choose an Attention-Grabbing Thumbnail 

Your thumbnail is the first thing potential viewers will see when they come across your video, so it’s important to make sure it’s eye-catching and relevant to the video itself.

A good thumbnail will give viewers a preview of what the video is about without giving too much away. A good thumbnail should be bright and colorful, and it should include an image that accurately reflects the subject matter of your video.

For example, if your TikTok is about fashion, your thumbnail might feature a close-up of a model wearing a piece from your collection. You want potential viewers to be able to tell at a glance what your TikTok is about, so choose a thumbnail that will grab their attention and make them want to watch your video.

Finally, remember to update your thumbnail regularly. Just as you would with any other social media platform, you want to keep things fresh and exciting for your TikTok followers.

A simple change of thumbnail can be enough to grab attention and get people curious about your content. So don’t be afraid to experiment until you find a look that works for you.

8. Use Popular Hashtags 

Hashtags are a great way to make your content discoverable on TikTok. When you include hashtags in your videos, TikTok users who are searching for that topic will be able to find your content more easily.

To use hashtags effectively, you should use a mix of popular and niche hashtags. Popular hashtags will help you reach a wider audience, but using too many of them can make your content seem spammy.

Niche hashtags, on the other hand, can help you reach a more targeted audience.

However, if you use too many niche hashtags, your content may not be seen by anyone outside of that niche. The best strategy is to use a mix of both popular and niche hashtags to strike the right balance.

Here’s how to use hashtags on TikTok:

1. First, identify the hashtag that is relevant to your TikTok. Think about what topic or theme your video is about, and then find a hashtag that reflects that. There are millions of hashtags on TikTok, so take some time to find the perfect one for your video.

2. Once you’ve found the right hashtag, add it to your TikTok description. Be sure to include it at the beginning of the description so that it’s easy for users to find.

3. Use TikTok’s search function to find popular videos that are using the same hashtag as you. As you watch these videos, be sure to like and comment on them. This will help you get noticed by other users who are following that hashtag.

4.Finally, continue using relevant hashtags in all of your TikTok videos. This will help you build up a following of users who are interested in the same topics as you. Hashtags are an essential part of TikTok, so make sure you’re using them correctly!

For example, if you’re posting a dance video, you could use the hashtag #dancechallenge instead of just #dance. This way, your video will appear in searches for both general and specific hashtags.

You can also use trending hashtags TikTok to make sure your video is seen by people who are already interested in the topic. #TiktokBFFs 

9. Finish with a strong call to action

I believe that this is one of, if not the most, crucial things to consider if you want not only your videos but also yourself as an individual to go viral. What’s the point of having 1 Million views on a video if you gain a mere 200 followers?

When TikTok users see that lots of people comment and like a video, they’re more likely push it out to other viewers. Therefore, by taking part in these activities beneath each post, you’re indirectly helping the original poster while growing your own following simultaneously.

Adding a call to action, or CTA, such as “like for part 2,” “follow for more,” or “don’t let this flop” can help increase your video views and followers. Of course, you must have an interesting video for this strategy to be effective, but a strong CTA can take your view count up.

I’d advise making your CTA average watch time at least a few seconds long so that people have time to respond before heading over to the next video.

Making a TikTok video is easy enough, but making one that goes viral takes a little bit more effort. By following these tips—choosing an attention-grabbing thumbnail, using popular hashtags, and posting at optimal times—you’ll be well on your way to creating content that has the potential to reach millions of people.

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Making your videos on TikTok go viral isn’t easy – but it’s not impossible either. So what are you waiting for? Get out there and start making some great content! Here is to your viral success!

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