SEO Tools
Jo Larsen
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As a blog owner, you know the importance of SEO to ensure your content is seen by as many fans and followers as possible. Having the right SEO tools to accelerate success can take some research – but not anymore!

We’ve compiled our top tried-and-tested list of SEO tools that all blog owners can rely on to get their work seen and heard in no time. Read on for some advice on how to leverage these powerful platforms optimally so you, too can see amazing results with ease.

What Are SEO Tools?

SEO tools are digital tools specifically designed to help webmasters, search engine marketers, digital advertisers, and content creators improve their online visibility in organic search results. These tools analyze key marketing metrics such as keyword optimization, website performance, and conversion rates to make informed decisions about SEO policies or practices. 

Many of these SEO tools offer a wide variety of features such as keyword research and tracking, link-building analysis and reporting, content analysis & optimization, competitor analysis & benchmarking, analytics data tracking & reporting, site audits & broken link-checking capabilities. Access to these resources can greatly enhance a website’s chances for success in the difficult terrain of organic search engine ranking results.

Tried And Tested SEO Tools All Blog Owners Can Rely On

Here are the best SEO tools o which you can rely on:


This comprehensive SEO tool helps you identify your most important keywords and track their performance over time. It also gives you insights into the competition, allowing you to hone in on opportunities for improvement.


This SEO platform provides an array of tools like keyword research, rank tracking, and link building. It’s especially helpful for small businesses and those just starting with SEO, as it provides plenty of guidance and support.


This tool offers keyword research, content analysis, rank tracking, and link building all in one place. It is a great choice if you need something comprehensive and doesn’t want to juggle several different tools or services.


This is a great tool for analyzing the performance of content in your niche and finding out what content works best and gets shared the most on social media. It will help you identify topics that perform well so you can focus on writing and promoting content that will drive lots of engagement and traffic.

Google Search Console

This free tool from Google helps you monitor your website’s analytics, giving insights into how people find your site. It will also keep track of any errors or issues with the technical side of SEO, so you can ensure everything is running smoothly.

Screaming Frog: 

This tool crawls through your website and identifies any SEO issues it finds. It will also provide detailed insights into how well your site is ranking, so you can make sure everything is optimized for search engines.

By making use of these powerful tools, you can more easily monitor and improve your SEO efforts. With the right tools at hand, you’ll be able to maximize your blog’s potential and get better results with less effort. So don’t hesitate to give them a try!

Why Use Paid SEO Tools?

Utilizing SEO tools can be a great way to save time and give your website or blog the boost it needs for success. These tools provide an efficient, comprehensive range of features that allow you to optimize content systematically. Examples of these features include keyword analysis, page loading speed optimization, predictive analysis, real-time reporting and competitor analysis. 

With these resources at your fingertips, you’ll have a clear and grounded approach for optimizing content without starting from scratch or manually debugging slow pages and keywords. Additionally, leveraging the available data from competitors will give insights into effective strategies to stay ahead of the competition and increase organic traffic flow.

Main Components Of SEO Tools

The major components of SEO are:

Keyword Research

Finding the best keywords and phrases your target audience uses to search for products and services like yours is essential to the success of any SEO campaign. This process will help you create content that is optimized for searches related to those keywords, driving more relevant traffic to your website.

Keyword research tools will give you a head start on keyword ideas. These tools will help you generate keyword ideas based on your niche, so you can create content that speaks directly to your target audience. But it’s not just about quantity – it’s also about quality.

A good keyword research tool will provide you with insights into the search volume, competition level, and relevance of each keyword, so you can make informed decisions about the ones you choose to target.

By doing your research upfront, you’ll position yourself as an expert in your field and set yourself up for success in the highly competitive world of online marketing.

On-Page Optimization

On-page optimization means optimizing individual web pages with the right content, titles, and meta tags. This helps search engines understand what your page is all about.

Off-Page Optimization

Off-page SEO involves building links from other websites to yours to boost your overall rankings in the search engine results pages.

Content Creation

Creating well-researched, high-quality content is essential to SEO success. This type of content should be optimized with the right keywords and phrases to ensure that it appears in relevant searches.

Link Building

Link building involves reaching out to other websites and asking them to link back to your own. This helps search engines understand that your site is authoritative and trustworthy, thus increasing its rankings in the SERPs.

Technical SEO

Technical SEO involves optimizing the backend architecture of your website for optimum performance and indexing by search engine bots. This includes ensuring that all URLs are appropriately structured, and all pages load and run correctly.

Reporting and Analysis

Tracking, analyzing, and reporting on the performance of your SEO efforts is essential to determine whether or not your campaigns are effective. This is also important for identifying areas that need improvement to better optimize for search engines.

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By understanding and implementing these SEO components, you can create an effective SEO campaign that can drive the right traffic to your website. Doing so will help increase your site’s visibility in search engine results pages, leading to more organic traffic and better conversions. 

What About Free SEO tools?

As a small business owner, you know that having an online presence is critical for success. But if you’re like most small businesses, you’re working with a tight budget and limited resources. That’s where a free SEO tool might come in. We’ll explore why small business owners should consider using best free SEO tools to improve their online presence and ultimately, their bottom line.

1. Cost-effective solution:

Small businesses are often on a tight budget, which makes using free SEO tool all the more attractive. Investing in paid tools can quickly add up, but there are plenty of free options available that can help you with keyword research, on-page optimization, and link building. Some examples of free SEO tools include Google Analytics, Google Search Console, and Ubersuggest.

For instance Google Search Console includes a plethora of features that empower marketers to monitor and optimize their website’s performance.

Some of the key features of Google Search Console include checking your website’s indexing status, submitting sitemaps and robots.txt files, identifying crawl errors, monitoring and analyzing website traffic, identifying mobile usability issues, and receiving alerts on any security issues.

By using these features in Google Search Console, marketers can easily make informed decisions and take action to improve their website ranking, search engine visibility, and user experience.

Google Analytics

In addition, Google Analytics (GA) is a free tool that provides valuable information about your website. Google Analytics gives website owners a clear understanding of their website traffic, user behavior, conversion rates, and much more. With Google Analytics, you can easily optimize your website, improve your marketing campaigns, do keyword research and make informed decisions to grow your business.

Google Analytics provides various metrics that offer valuable insights into your website. The most critical metrics include:

• Google Analytics Sessions: A session is a group of interactions that a user takes within a given time frame.

• Google Analytics Pageviews: The number of views a specific page gets.

• Bounce rate: A bounce happens when someone visits your website, views only one page, and then leaves.

• Avg. Session Duration: The average duration of a session on your website.

• Goal Completions: These are specific actions you want users to take on your website.

So check out some of the best free SEO tools, especially if you are just starting out

2. Learn about your website:

SEO tools can provide valuable insights into how your website is performing. They inform you about your website’s traffic, user behavior, and how your page ranks on search engines. This information helps you make informed decisions about your digital marketing efforts and how to improve your website’s performance and the all important keyword research.

3. Keyword research:

Keyword research is an essential component of any SEO strategy, but it can be challenging to know which keywords to target for your small business. Fortunately, there are free SEO tools like Google Keyword Planner that help you identify relevant keywords for your business.

This tool helps you determine which keywords to target, how competitive your business is in that keyword space and what volume of monthly searches to expect.

4. Link building:

Building high-quality backlinks to your website can help improve your search rankings. Moz Link Explorer is a free backlink analysis tool that allows you to see which websites are linking to your site. By understanding where your backlinks are coming from, you can work on cultivating relationships with those sites for more successful link building efforts in the future.

5. DIY SEO is possible:

With so many free SEO tools available, small business owners can take a DIY approach to SEO. With the right knowledge and skillset, you can use these tools to optimize your website, improve rankings, and attract more customers to your business.

In conclusion, free SEO tools present a cost-effective solution that can help small businesses improve their online presence and drive more traffic to their websites.

The use of free SEO tools offers small business owners the ability to make data-driven decisions based on their website’s performance. With so many free SEO tools available, embracing a DIY approach can be a highly effective way for small businesses to improve their website’s rankings and online visibility.

So, why not try these best free SEO tools today and watch as they help take your business to the next level?

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Best free SEO tools


If you’re serious about driving your blog traffic, you need to use SEO tools. The good news is, there are plenty of options out there for all budgets and levels of experience. And, the five we’ve mentioned in this post are just the tip of the iceberg.

So, what are you waiting for? Start experimenting with different tools and see which ones work best for you and your blog.

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